The store, fifth in the Washington region, the 241st in the nation, opened at a time when the Montgomery County school system was adding 5,000 students a year, and planners were mapping out malls, subdivisions and shopping centers on tracts of pastureland and woods. Customers strolled in and out of a "red and white," the company's chrome-and-tile prototype hamburger stand, straddled by a golden M.
6, 1960, it was a different place, as was Montgomery County. Even churchgoers drop by after mass for a McDonald's hamburger, a fast-food scacrament paid out 35 billion times.
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Mike Connors, better known as TV detective Joe Mannix, pops in sometimes. Soccer teams flock to the counter, along with retired people on fixed incomes, oil magnates and ne'er do-wells. Once known mainly as a teen-agers' haunt, the Rockville Pike McDonald's is a place where commuters flash through for breakfast and mothers bring their broods for lunch. Neither Rudzki, one of four assistant managers, who barks out the bromides the company lives by such as, "If you have time to lean you have time to clean." But live by them they do, presiding over one thriving outpost of a fast-food empire that now ranks as the largest food processing corporation in the world. McDonald's on the Pile is such a familiar sight to any passing motorist that it is easy to forget how remarkable the store and its neon-and-asphalt counterparts first seemed when they sprouted at suburban intersections a generation ago, or what a boggling blend of planning, technology and marketing went into them. A scar marks a spot on his arm where he has habitually singed himself on the lip of the warming bin where the "product" - as the company calls its food - awaits the hordes. At a quarter to seven on a near-Arctic January morning, Mike Rudzki, meticulously attired in his company-issue brown pants and shirt, stalks the stainless steel kitchen at McDonald's Restaurant on Rockville Pike checking the night crew's cleanup job and switching on six fryers, three toasters and a couple of grills.
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